Resume

With over 8 years experience in development of web-based and print communications I have solid writing skills, the ability to initiate and implement an SEO plan, and I am accustomed to juggling several projects at once.

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EMPLOYMENT HISTORY

Primedia Norcross, GA June 2009-Present
Web Content Specialist / Copywriter (apartmentguide.com, Rentals.com & Newhomeguide.com)

Working with a team of SEO writers and developers, my goal is to provide quality content for Primedia’s three main websites. Since June, the Google rankings and search results for these sites have nearly doubled due to the optimized web copy that my team writes and edits using strategically placed keywords. I also write and edit articles for various blogs and continuously seek new opportunities for publication and link building.

Content Management

♦  I am responsible for writing, editing and migrating Web page content using, HTML and CSS technologies as well as the MS Office productivity suite and content management systems
♦  I research timely topics for keyword placement and reach out through social media such as twitter, facebook and other community sites, to generate interest
♦  Using tools like Google Analytics, SEO Moz, and Yahoo site explorer, I employ an SEO strategy for the company’s web content. By tracking links, Google rankings and search results, I can measure the success and effectiveness of writing team’s efforts

Writing / Editing

♦  I write and edit original articles, press releases and blog posts to make sure that the tone of the content is consistent with the company’s message and that the web copy adheres to the Associated Press (AP) style guide
♦  Using HTML software such as Dreamweaver, I format the content with supporting media including photos and videos

Lloyd Pro Group, & AssureOne Marketing Group, Duluth, GA 2008-February 2009
Marketing Coordinator / Web Content Manager

As Marketing Coordinator, I was responsible for managing the design, implementation, and use of all marketing materials including the company’s web site, brochures, multi-media presentations, and written content. My job was to make sure that all material was consistent with the brand and company image and that the company’s brand was adequately promoted.

Online Content

♦  Mastered a custom built CMS (content management system) to make changes to the site and worked closely with the web designers to manage banner ads, online forms and other dynamic content
♦  Wrote and edited content for web pages, online newsletters, emails and blog posts.
♦  Measured web traffic by analyzing Google Analytics and applied SEO and key words to drive traffic to the company website

Image Editing / Graphic Design

♦  Manipulated images & compressed files using vector-based graphic design and photo software (Photoshop, Adobe Illustrator and Dreamweaver –or open source equivalents like Gimp or Inkscape)
♦  Published multimedia presentations with MS PowerPoint, Adobe Acrobat, and PowerPoint
♦  Prepared documents for professional printing with a basic understanding of printing requirements & technology

Holiday Retirement Corporation, Lawrenceville, GA 2007-2008
Activity & Marketing Director & Newsletter Editor (Laurel Grove)

Holiday Retirement is a luxury independent-living retirement chain with over 300 locations throughout the United States and Canada. Hired as the Activity Director for one of their most recent establishments in the Southeast, I was responsible for organizing and marketing the various events. I created monthly newsletters and seasonal media presentations that were used locally and for the corporate headquarters in Oregon.

♦  Coordinated and marketed events and activities since inception through signs, press releases, emails and monthly newsletters.
♦ Wrote and edited marketing and communications pieces such as slide shows, activities programs, newsletters, website content and blog
♦ Produced articles, biographies, and edited community newsletters. I also provided photography and graphic layout of all newsletter and promotional material for events
♦ Designed PowerPoint presentations of various events used by the corporate office

COASTAL ASSET MANAGEMENT COMPANY LLC, Savannah, GA 2001-2006
Marketing Assistant (Carriage House Apartments)

Originally hired as a part-timer while I attended graduate school, this turned out to be a long lasting job as the need for copywriting and web content grew. I worked closely with the CEO and apartment manager in designing the Web site. I also maintained the company blog, created monthly newsletters for residents and had an active role in designing other marketing collateral such as post cards and advertising listings.

♦  Created a website complete with CGI form scripts using Dreamweaver, Adobe Photoshop, Adobe Fireworks and later incorporated CMS programs like Wordpress
♦  Designed forms using MS Office Suite, Adobe Pagemaker (PDF,) and HTML
♦  Processed proper legal documentation such as criminal background checks, credit reports and legal contracts using web-based software on a secure server
♦  Managed the development of various trade shows and association meetings and collaborated with vendors including printers, freelancers, ad agencies and trade organizations
♦  Edited newsletters and promotional materials such as websites, postcards and business cards

E-FILING.COM, Santa Barbara, CA 2000-2001
Marketing Manager

♦  Utilized Goldmine for contact management, mass mailings, faxes, and promotional emails. Provided sales results from internal database to VP
♦  Interfaced daily with judges, lawyers, court clerks, and process servers to sell, train and customize the E-Filing software application, according to client need
♦  Conducted presentations to the Savannah Bar Association and other large groups using Powerpoint
♦  Wrote copy for product specification sheets, press releases and web content
♦  Designed electronic and print advertisements to promote the company’s product using Fireworks and Adobe   Photoshop
♦  Responsible for creating an aggressive E-Filing marketing plan for the East Coast
Prepared marketing material for printing and mass mailings

SAVANNAH COLLEGE OF ART & DESIGN, Savannah, GA 1998-2000
International Admissions Representative

♦  Organized and attended trade shows and college fairs throughout Latin America and Europe.
♦  Coordinated trade shows throughout the US and abroad.
♦  Used EMAS, comprehensive intranet-based enrollment management software to follow-up with student prospects, run reports, and generate filtered call and mailing lists.
♦  Hosted tours of the college, and participated in special events to promote the school.
♦  Presented informational talks at foreign high schools and personally consulted with families and faculty to determine student’s educational needs.

COMPUTER/TECHNICAL SKILLS

Windows XP/95/98/NT/2000
Microsoft Office Suite
MAC OS X and earlier versions
Open Office

Adobe Dreamweaver
Adobe Flash
Adobe Fireworks

Goldmine
ACT! by Sage
Adobe Photoshop / Gimp / Inkspot
Adobe InDesign
iMovie / Youtube
Flickr Pro / Wordpress / Drupal / Joomla / Serendipity
Constant Contact

Google Analytics
Woopra
Yahoo Site Explorer

EDUCATION

Master of Technology (MT), Georgia Southern University

Web Design / Online Communications

Bachelor of Arts, Jacksonville University
French & Spanish

Conversa Linguistic Center, San José , Costa Rica
Rotary International Scholarship (Spanish)

Educational Foundation for Foreign Study, Paris, France
Exchange Program (French)