Web Copy

People read differently on the web. The challenge for the web writer is to overcome readers’ impatience by providing material that is brief, to-the-point, engaging and sometimes interactive. Unlike print, web writers must also consider the architecture, navigation and SEO of the web site. While I love producing written content, I also enjoy the artistic and technical aspects of online media.

www.primedia.com -June 2009 -present

Primedia is a national publisher and distributor for print and online consumer guides for the apartment and home industry. Writing optimized web copy for apartmentguide.com, rentals.com and newhomeguide.com involves continual research to provide the most relevant keywords so that the sites are are easy to find in a web search. It takes a delicate balance to write quality content that is useful to the consumer while using strategic key phrases to rank competitively in search engines. I enjoy learning and writing about new places all over the nation. The bulk of my work is seen in apartmentguide.com’s metro pages, city pages and neighborhoods.

www.murderafloat.com -January 2010

Murderafloat is a tourist attraction in Savannah, Ga. This site is designed and maintained in Wordpress. This site proves that no matter how small or “niche” the business is, it can still get a good amount of traffic (600 hits per week) with carefully placed key words such as; “things to do in Savannah”. The Savannah page features blog articles about the latest entertainment news in Savannah.

www.dineassured.com -March 2009

Working in conjunction with the web design company RF Web Studio, I was asked to re-write every page of the client’s website based on an older copy. I worked directly with client to gather updated information about the business. I actually enjoyed learning abut the food safety industry during this project.

www.carriagehouseapartments.com -February 2008

I was asked to create a website for Carriage House Apartments. I designed and wrote copy for the site using Wordpress. The site averages 700 hits per week and many rental applications are submitted from the online PDF document.

www.lloydprogroup.com -January 2008

I worked closely with the designers from Dynamix Web Design company to create and maintain the content for this insurance company. I added and edited over 50 web pages in addition to creating advertising copy and online forms for special online promotions.

www.assureone.com -January 2008

This website had a custom built CMS system. I created and edited all of the web pages after designing the site map. Special attention was given to keywords for this locally owned lead generation company.

www.collectron.net -August 2002

I designed this site seven years ago using Adobe Fireworks when I had my own web design company. The web copy is in sore need of revision. I can’t believe no one has updated this site since then. This would be a good example of how not to maintain an online presence.