Writing for a corporate blog is not exactly the work of artistic prose. In fact, web writing is very calculated. You need to hit on strategically placed keywords while making the content flow with a friendly, un-staged tone. Well, I guess you can get creative with that last bit…

Here are two web sites that will help you stay on track of key word content and find out what people are typing in Google:

Google’s Adwords Keyword Generator (Free)

Type in a key word and Google will give you dozens of related search words and term. It also ranks the keywords in popularity.

http://keywordspy.com/ (Not so Free)

I’ve been told by SEO gurus that this is site is a “must have” for web writers. This is heavy duty key word research that allows you to see what words your competitors are using.


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